Winners 2014 :m-Entertainment
Winners 2014 :m-Entertainment

TofeeProject Title : ToffeeTV
Organisation:ToffeeTV
Country : Pakistan
Website: www.saavn.com
Contact person: Talea Zafar
Email : info@toffeetv.com
App: play.google.com/store/apps/details?id=com.nextgeni.toffetv

Amidst the cluttered and noisy entertainment for adults, the definition of children’s entertainment has become almost mind-numbing. Considering the need of time with respect to good entertainment related content, Toffee TV is a digital initiative started in Karachi, Pakistan. The app engages in developing and producing original animated content for young children in Urdu and English.

Toffee TV operates on both website as well as mobile application model. Dastaangoi or story telling through animated content is used for promotion and proliferation of Urdu and a few other regional languages. The app also benefits a vast majority of Urdu speaking population who live overseas but wish to expose their young children to Urdu. The app is available in five different languages: Urdu, English, Punjabi, Memoni and Arabic. Toffee TV is compatible on all android, ios and Nokia devices. As per information from Google Play Store the app has 1000-5000 installations with an average rating of 4.4. The app is free to download for all.

SawwanmusicProject Title : Saavn Music
Organisation:Saavn
Country : INDIA
Website: www.saavn.com
Contact person: Manish Gohel
Email : sneha@saavn.com
Download the app: play.google.com/store/apps/details?id=com.saavn.android

Saavn is an app every South Asian music enthusiast can install for their entertainment. The app takes listeners to Bollywood and beyond and has a music library spanning nearly a century of music from India. The basic language of the app is English.

Saavn tries to provide quality experience to all its listeners with titles licensed from over 900 content providers. The company’s proprietary phonetic search feature intelligently understands the titles or artist a listener is looking for while dynamic audio adjustment technology provides flawless streaming on any device regardless of connection quality. The app also has an advanced extension Saavn pro where listeners can listen to Indian music offline and ad free. So far, Saavn has 5,000,000 – 10,000,000 installations on play store with an average rating of 4.2. It is a free to download app and can be downloaded on any iphone or android supported device.